Awaiting approval, so out of the count
One additional clip from Tomas Eren is excluded from paid delivery and from this comparison.
Same windowone rule for every approved hook
Compare hooks under one rule.
Read approved hooks by spend, attributed orders and cost per order, all in the same reporting window.
Seven-day click, 2-8 November 2026
Change the metric, keep the rule.Every hook stays in the same window.
Three approved hooks, 2-8 November 2026, one seven-day click attribution rule.
Attributed orders, all three hooks
90
One pump before work leads with 40, on the same spend as the other two.
- Over After the late shift
- 10 orders
- Over What fits in my washbag
- 20 orders
-
One pump before work
Mira Kel
40
-
After the late shift
Tomas Eren
30
-
What fits in my washbag
Mira Kel
20
Average cost per order
€20
Lower is better. One pump before work cost €15 per order.
- One pump before work
- €5 under
- What fits in my washbag
- €10 over
-
One pump before work
Mira Kel
€15 -
After the late shift
Tomas Eren
€20 -
What fits in my washbag
Mira Kel
€30
Total spend
€1,800
Each hook received the same €600, so budget does not explain the gap in orders.
- Per hook
- €600
- Hooks compared
- 3
-
One pump before work
Mira Kel
€600 -
After the late shift
Tomas Eren
€600 -
What fits in my washbag
Mira Kel
€600
Illustrative campaign observations. One clip awaiting approval is excluded.
- Spend
- €1,800
- Orders
- 90
- Average
- €20
A winning hook is a lead, not a verdict.Read the result with its evidence.
You can count this sample by hand. So spend, size and window stay beside the result.
One pump before work
40
of 90 attributed orders, €15 per order
- One pump before work 40
- After the late shift 30
- What fits in my washbag 20
Spend
€600
The same on each hook, so the budget does not explain the gap.
Sample size
40 orders
Small. Enough to choose which hook to look at next, not enough to call it settled.
Window
7-day click
One attribution rule, 2-8 November 2026, for all three hooks.
What is left out stays on the page.With the reason beside it.
The comparison counts approved hooks with a usable record. Everything else is named.
Missing data stays missing
A record that did not arrive is listed as missing, never estimated.
Usage rights checked first
Expired or missing authorizations stop a clip from being marked ready for paid use.
The weekly review fits on one page.The caveats are printed on it.
Growth, brand and paid media read the same sheet, with the rule at the top.
The rule goes first
Window and attribution rule sit at the top of every report.
Same columns for every hook
Spend, attributed orders and cost per order, in the same order each week.
Caveats beside the result
The small sample and the excluded clip are on the sheet, not in a footnote elsewhere.
Weekly performance review
Nera Moss, Dewline serum
Illustrative
- Window
- 2-8 November 2026
- Attribution
- Seven-day click
- Hooks compared
- 3
| Hook | Spend | Attributed ordersOrders | Per order |
|---|---|---|---|
| One pump before workMira Kel | €600 | 40 | €15 |
| After the late shiftTomas Eren | €600 | 30 | €20 |
| What fits in my washbagMira Kel | €600 | 20 | €30 |
| Total | €1,800 | 90 | €20 |
Worth investigating
One pump before work: €15 per order against a €20 average.
Small sample
40 attributed orders in seven days. Treat the ranking as a lead.
Excluded
One Tomas Eren clip, awaiting approval, is not counted.
Bring one campaign.Leave with the comparison.
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€15 per orderOne pump before work