Last syncshown on every record

Know what the report is built on.

See which brief, ad and order records sit under each report, when each last synced and where data is missing.

Ads

Missing 2 days

Brief

Today 08:42

Orders

Today 08:15

Reelroute Ads

Feedmark Ads

Cartwell

Tallyhouse

A report needs three records.They meet on one clip.

Brief records, ad records and order records each supply one part. Hovrek joins them on the clip that ran.

Mira Kel in the clip for the hook One pump before work

Brief records

Hook
One pump before work
Creator
Mira Kel
Variant
Approved

Ad records

Platform
Reelroute Ads
Spend
€600
Dates
2-8 Nov 2026

Order records

Store
Cartwell
Attributed
40 orders
Window
7-day click

Joined on the clip

One pump before work

Spend
€600
Orders
40
Per order
€15

Brief records say what you asked for. Hook, creator, permitted claims and the approved variant.

Ad records say what you spent. Spend and dates for each variant, by platform.

Order records say what came back. Attributed purchases under one seven-day click rule.

Connect where records already live.Hovrek only reads them.

Ad platforms supply spend. The store supplies orders. Analytics checks the clicks. Briefs start in Hovrek.

Ad records2 sources

Reelroute Ads

Short video ads. Supplies spend and dates for each variant.

Feedmark Ads

Social feed ads. Supplies spend and dates for each variant.

Order records2 sources

Cartwell

Your store. Supplies the orders placed on each clip's link.

Tallyhouse

Your analytics. Supplies the clicks for the seven-day window.

Brief records start in Hovrek. There is no outside source to connect.

See how briefs work

Every record shows its last sync.A gap stays a gap.

Before you read a number, see how fresh it is and which records are missing.

See how the report reads them
Last sync for each record type
Record Source Last sync Last 7 days
Brief records Hovrek Today 08:42
Order records CartwellTallyhouse Today 08:15
Ad records Reelroute AdsFeedmark Ads Missing 2 days

What Hovrek does not do.Two limits, stated plainly.

Spend stays with your ad accounts. A number Hovrek does not have stays empty in the report.

It does not buy media.

Budgets, bids and launches stay in your ad accounts. Hovrek reads the records afterwards.

It does not guess missing data.

A missing record stays empty in the report. Nothing is estimated or filled in.

Bring one campaign.Leave with the comparison.

We walk through your brief, clips and orders in 30 minutes, using your last launch as the example.

Book a demo

A reply within one working day, from a person on our team.

Hands placing the Dewline serum into a carton lined with crimson tissue
€15 per orderOne pump before work