Mira Kel
Two hooks, two variants
- ReceivedOne pump before work
ReturnedVariant BApproved - ReceivedWhat fits in my washbag
ReturnedVariant AApproved
AI assistedone brief for every creator
Write the brief once.
The assistant drafts product, audience, claims and hooks. Your team edits, and every creator works from the same page.
- Product
- Dewline serum
- Audience
- People who skip skincare on workdays
- Claims allowed
- Hydrates for 24 hours
Clinically provenNot approved - Requested hooks
- One pump before work
One pump before work
After the late shift
What fits in my washbag
Drafting three hooks
One page holds the whole ask.Four fields, nothing to interpret.
Product, audience, claims and requested hooks. Creators read the same page your brand team signed off.
Brief
Drafted with AI, edited by you
Product
Dewline serum
Product
One product per brief. Its name stays on every clip that follows.
Audience
People who skip skincare on workdays
Audience
Who the opening line talks to, in a sentence a creator can repeat.
Claims allowed
- Hydrates for 24 hours
Clinically provenNot approved
Claims allowed
Only what your brand approved. A rejected line stays visible, so nobody writes it back in.
Requested hooks
- One pump before work
- After the late shift
- What fits in my washbag
Requested hooks
The openings you want tested. Each keeps its name through approval, spend and orders.
The assistant drafts.Your team decides what ships.
It proposes lines from your product, audience and claims. A person accepts, rewrites or discards each one.
Assistant draft
Start your morning with radiant skin
Your team's edit
One pump before work
The decision
The team rewrote this line.
- Changed by
- Anouk ReyesGrowth lead, Nera Moss
- Took out
- radiant skinNot an approved claim
- Put in
- One pumpA moment a viewer can picture
- Goes to
- Mira KelWith the brief, as written
Claims stay with the hook they support.Unapproved lines go nowhere.
Each approved claim is attached to the hooks that use it, so approvers and creators read the same line.
How approvals workOne pump before work
Mira Kel
After the late shift
Tomas Eren
What fits in my washbag
Mira Kel
No approved hook can carry it.
One pump covers the faceApproved
Hydrates for 24 hoursApproved
Sinks in before makeupApproved
-
One pump before work
Mira Kel
- One pump covers the face
- Hydrates for 24 hours
-
After the late shift
Tomas Eren
- Hydrates for 24 hours
-
What fits in my washbag
Mira Kel
- Hydrates for 24 hours
- Sinks in before makeup
-
Clinically provenNot approved. No approved hook can carry it.
One brief reaches both creators.Each hook comes back as a named variant.
Mira Kel and Tomas Eren get the same product, audience and claims, with the hook written for them.
See how the hooks compared Dewline serum briefSent once, read by both
Tomas Eren
One hook, one additional clip
- ReceivedAfter the late shiftReturnedVariant BApproved
- Additional clipExcluded until approved
ReturnedVariant AAwaiting approval
Bring one campaign.Leave with the comparison.
We walk through your brief, clips and orders in 30 minutes, using your last launch as the example.
Book a demo
A reply within one working day, from a person on our team.
€15 per orderOne pump before work