Seven-dayclick attribution on every report

Find the hook that earns the order.

Brief creators, approve ad variants and see which opening hooks lead to attributed purchases.

Comparing three hooks

Hook comparison

Spend, attributed orders and cost per order for every approved hook, under one window.

Follow one hook from brief to order.The clip keeps its name the whole way.

The creator, hook and variant stay attached to the record, from the first brief to the attributed order.

Still from the clip One pump before work

One pump before work

Mira Kel · Variant B

Nera Moss · Dewline serum

01

3 hooks

Write the brief once.

Product, audience, permitted claims and requested hooks, drafted with AI and edited by your team.

Brief

Drafted with AI, edited by you

Product
Dewline serum
Audience
People who skip skincare on workdays
Claims allowed
  • Hydrates for 24 hours
  • Clinically provenNot approved
Requested hooks
  • One pump before work
  • After the late shift
  • What fits in my washbag

Everything the hook needs to stay honest.On the record before any money moves.

Briefs, claims, approvals and usage rights live with the clip, so paid delivery reads from one source.

Brief assistant

Drafts from your product, audience and claims. Your team edits and sends.

30 Nov

22days leftat 8 Nov 2026

Usage window

Recorded usage ends 30 November 2026.

No authorization, no paid use.

Expired or missing authorizations stop a clip from being marked ready for paid use.

Paid delivery and comparison3 clips

Creator clip by Tomas Eren, not yet approved Awaiting approval Tomas Eren · Variant A

Excluded until approved

One additional clip is awaiting approval. It stays out of paid delivery and the comparison.

Claims in the brief

Claims your team approved stay beside the hook they support.

  • BriefToday, 08:42
  • AdsMissing 2 days
  • OrdersToday, 08:15

Records and last sync

Brief, ad and order records with their last sync. Missing data is listed, never guessed.

Dewline serum, 2-8 November 2026

40 orders against 20, on the same €600.Same window, same rule.

Three approved hooks ran under one seven-day click rule. The widest strand is the one worth a closer look.

  1. Mira Kel at a bathroom basin, pressing one pump of serum onto her fingertips

    One pump before work

    Mira Kel

    Spend
    €600
    Attributed orders
    40
    Per order
    €15
  2. Tomas Eren at the end of a late shift, applying serum

    After the late shift

    Tomas Eren

    Spend
    €600
    Attributed orders
    30
    Per order
    €20
  3. Hands lifting the serum out of a crimson washbag

    What fits in my washbag

    Mira Kel

    Spend
    €600
    Attributed orders
    20
    Per order
    €30
Total spend
€1,800
Attributed orders
90
Average per order
€20
Attribution window
7-day click

Illustrative campaign observations. One additional clip is awaiting approval and is excluded from paid delivery and from this comparison.

Book a demo

Run by the people named on the record.Growth, brand and creators.

The same campaign, read by the three teams who usually argue about it.

“We stopped arguing about which clip won. Every hook has the same window and the same spend next to it.”

90 attributed orders

€20 average per order

7-day click window

Anouk Reyes

Growth lead, Nera Moss

Growth

Pay for the campaigns you run.Every plan keeps the full record.

Plans follow active campaigns. Briefs, approvals and order attribution are included in all of them.

Pilot

1 active campaign

€390per month
  • Up to 3 creators
  • Brief assistant
  • Recorded approvals and usage windows
  • One attribution rule

Portfolio

Unlimited campaigns

Talk to us
  • Everything in Launch
  • Multiple brands and approvers
  • Order and ad platform sync on your schedule
  • Shared usage-rights register

Prices exclude VAT. Ad spend is paid to your ad platforms.

Attribution, in plain terms

What the numbers do and do not say.Before anyone quotes them.

What counts as an attributed order?
A purchase that follows a click on an approved variant inside the reporting window you set. In the Dewline example that window is seven days from the click.
Can the attribution window differ between hooks?
No. Hooks are compared under one rule per campaign, so spend and orders stay comparable. A change creates a new reporting window.
What happens to a clip awaiting approval?
It stays out of paid delivery and out of the comparison until it is approved and its usage window is recorded.
Does Hovrek buy the media?
No. You run ads on your own accounts. Hovrek reads ad and order records and shows when each last synced and what is missing.
Is a higher order count proof that a hook works?
It is a reason to look closer. Every comparison shows spend, sample size and window beside the result, so a small sample reads as one.

Bring one campaign.Leave with the comparison.

We walk through your brief, clips and orders in 30 minutes, using your last launch as the example.

Book a demo

A reply within one working day, from a person on our team.

Hands placing the Dewline serum into a carton lined with crimson tissue
€15 per orderOne pump before work